To kick off during the 2024 Olympics, this campaign brought eToro’s Popular Investors into the spotlight, reaching over 10 million views (and counting!) across platforms. We created a dynamic montage, piecing together a few sentences from each standout investor to introduce users to the Popular Investor concept—one of eToro’s core features.
From the very start, close coordination with eToro’s creative and social media teams helped shape the concept and strategy, laying the foundation before moving into execution and production. This collaboration covered every aspect of the project, from video sourcing and editing to animation and ensuring compliance with financial advertising regulations.
The content went global, with translations into six languages and custom tweaks for different formats, aspect ratios, and calls to action. Each version was crafted to feel natural on its specific platform, ensuring the message connected with audiences everywhere.
The goal was to highlight the Popular Investor community in a way that drew people in, showing the real faces and voices behind the platform.