This was a fun campaign for the launch of the eToro Academy, a financial education hub for beginner investors. It featured teachers reading positive reviews from the platform, adding funny and smirky comments to create a light-hearted vibe.
The footage, shot in London, and most of the creative was developed during post-production. The task involved establishing the campaign’s creative, light-hearted voice, style, and tone, in close collaboration with the eToro creative team on the client side. The campaign incorporated motion graphics, three aspect ratios (16X9, 9X16, 1X1) and 12 tailored variations for different platforms and purposes.
The workflow began with concept development and scripting to define the campaign’s tone. Post-production focused on integrating motion graphics and ensuring consistency across different formats. The final steps included refining the edits and adding the playful teacher comments, resulting in a cohesive and engaging campaign for the eToro Academy.