As an Illustrator and Motion Designer, I collaborated with Dawn, a distinguished apparel brand, on their environmentally conscious initiative.
For every t-shirt sold, Dawn pledges to plant 11 trees in Vietnam, echoing their commitment to sustainability.
The creative brief required a sketch-like aesthetic that would seamlessly align with the brand's identity. Answering this, our campaign seamlessly integrated detailed illustrations, diverse animations adapted to multiple formats, and several mobile stickers, all while maintaining a consistent visual narrative.
Early Sketch:
